One of the benefits of having customers who are satisfied with the service your small business provides is that it’s cheaper and easier to sell them than it is to sell to a brand-new customer. In fact, sometimes you don’t even have to go looking for them, they’ll come to you.

Late last year we built a website for Hervey Bay Jetski. Due to various circumstances the the site had to be fairly compact but it was always the intention of the owners to expand the site at some time in the future.

Last week that “some time in the future” came around and when Toni and I stopped by to say hello Daniel and Rosie raised the question of expanding the site – they already knew what they wanted and all we had to do was assure them that we could fit their job into a timeframe that suited them.

They had been so happy with the way the site was developed and the leads and sales the site had generated that they had decided that the time to expand it had arrived. Now the site is to be upgraded over the coming months with new models and new pages and we’ll be doing it because Daniel and Rosie trust us to produce exactly what they want at a price that is fair to all concerned.

That has got to be the easiest ‘sell’ we’ve ever done