SEO and Another Satisfied Customer
“Marketing professionals who specialise in legitimate SEO (search engine optimisation) don’t get a heck of a lot of respect” … or so says Anna Maria Virzi a former editior of Forbes.com and I’ve got to say that I’d have to agree with her.
Most clients that we do search engine optimisation work for don’t fully understand what we do or how we do it … all they see is a lot more hits coming to their websites from the major search engines. When they see that they tend to get rather excited.
4.30pm last Thursday … the Thursday before Easter and Toni and I were getting ready to head off to the next state to visit the grandkids. Our minds were more on what had to be packed in the car than on work when the phone rang.
On the other end of the phone was one half of a typical Mom and Pop small business that we will be doing some work for over the next week or so. At first I thought the call was about that work but it wasn’t … the Mom side of the business was ecstatic that a minor change that I had mentioned in passing … just the addition of three words … had taken their site from so far down in Google for an important term that you couldn’t find them right up to position five on the first page.
Sounds hard to believe that just adding three words can have such a major impact but it can … and I knew it would.
Frankly I don’t care whether other people respect me because I’m good at search engine optimisation or not. All I care about is that my customers get they results they pay me to achieve for them so that phone call was a great start to my Easter weekend.
If you have a small business website that is doing poorly in the search engines then contact us and see if we can help you achieve the rankings that need to succeed. You’ll find our contact details here at Total Website Management and don’t be afraid that we may be in an entirely different country to you. Search Engine Optimisation is something that we can do for you no matter how far away you are.
