Tough Times for Small Business
I was just reading an online news report that suggested that the chairman of the US Federal Reserve may be hinting that the US economy is now in recession and I’m sure that’s not news to many small business both in the US and in other parts of the world. Times definitely are tough, money is tight and small businesses are hesitant to spend even if there is plenty of work coming through the door.
When we’re in times like this we begin to see signs of desperation as those businesses that are struggling look for ways of improving their cash flow. That’s when you start to receive offers that sound really great and use power words that will impress you and encourage you to buy what they’re selling … offers that sound too good to be true … until you read the fine print.
But don’t be duped by those impressive offers and don’t rush in to buy what they’re selling. Shop around and look to see what others are offering; you might find that the special offer you received isn’t so special after all and other businesses can offer you a far better deal at their ordinary every-day price.
Yesterday we were spammed with an offer of “premium” hosting which sounded really impressive until we compared it with the ordinary every-day hosting we offer and then ”premium” became somewhat less than the word implied. So don’t rush in to grab any special offers that may come your way. Instead, shop around look to see what level of service others are providing and then make an informed decision on whether or not to spend your money.
And if you’re thinking of sending out emails to try and drum up a little business then take the time to personalise them … they’ll look a little less spammy if you do.
