Make Sure You Understand What You’re Buying
We came across an interesting business model the other day that’s sure to have a negative impact on any small business owner that gets caught by it.
Charge too much, provide too little and refuse to give a refund when you’re customer wakes up to the fact that they could have got a better deal somewhere else.
It doesn’t matter what the goods or services your buying might be. Before you part with your hard-earned cash make sure that the seller or service provider explains it to you so that you have a clear understanding of all the elements that make up whatever it is that you’re buying.
And when they have then go and look to see if you can get a better deal from someone else. As a web designer and copywriter it’s nice to see a small business owner take the deal that we’re offering without shopping around - but I always feel comfortable if they come back to us after they’ve seen what our competition has to offer.
