Sometimes Quick Fixes Are Only the Start
I think I lost a potential client just a little while ago. He knows that his small business website has some major problems … it’s four years old and only has one page indexed in Google. I put together a 9 step programme that would cure all the sites ills but all he wanted was a quick fix.
I didn’t seem to be able to help him see beyond that quick fix and help him understand that it would only cure one of the problems and still wouldn’t guarantee that his site would hit the front page of Google for the terms he was aiming for.
I should have found a better way to explain the problems and the solutions. How good are you at helping your small business clients see beyond the quick fix?
