Small Office, Home Office Information

Avoiding the carpetbaggers

These days search engine optimisation for business websites is booming. More and more small business owners are beginning to realise that just having a website isn’t enough, it has to rank well for the terms people are using to search for the products a business is selling.

For people like us that’s good news, we’re busier than ever getting good rankings for an ever-increasing number of clients but the demand for search engine optimisation has brought a lot of carpetbaggers into the industry who will take your money and basically run.

So it can be hard for a small business owner to avoid falling into the trap of paying for SEO that’s not worth a cent. However one expert in the field suggested that “If the SEO calls you first, chances are the service isn’t a good idea.”

I might also add to that - if they email you it’s almost guaranteed that you’ll waste your money if you decide to deal with them - and - if they promise to submit your site to all the major search engines then they’re definitely to be avoided - submission became irrelevant years ago.

This entry was posted on Wednesday, July 2nd, 2008 at 6:11 am and is filed under Small Business and the Internet. You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.