When times get tough for small business we small business owners often have to make some hard decisions about which accounts we’ll pay this month and which accounts we’ll let slide into next month as well as which accounts we’ll close and which accounts we’ll keep active.

At times like this you really do need to know all the facts so that you can make an informed decision because you could so very easily close something like an advertising account that happens to be generating a large number of very targeted leads.

So before you make a decision that could have an adverse decision on your small business do your homework and remember, the most expensive form of marketing is not always the most effective. A $19.90 website hosting bill each month could keep your phones ringing while a very expensive newspaper advertisment might produce nothing but a deathly silence.