by Stuart Livesey

I had an interesting conversation with a friend on Twitter yesterday about why it’s so hard for businesses to sell goods and services to those involved in small business and home office type businesses. And it is hard, many have tried and most have failed despite being very talented at what they do and despite offering a service that is real value for money.

I think my friend and I both came to the same conclusion. So many small businesses … and especially those who work from a home office … set up their business with very limited financial resources. Their budget is so small that they really can’t afford anything other than the very basics and what they can pick up for free.

The sad fact is that you have to spend money to make money. That’s not to say that you won’t succeed if you start out with very limited resources … it just means that your chances of achieving the success that you want are reduced. Shoestring budgets tend to break very easily and once your budget is broken you run a very real risk of seeing your small business fall apart.

If you start with limited financial resources it might only take one or two clients to miss paying you and your small business days could be over.