Small Office, Home Office Information

We received some promotional material in the mail last week for a new office block that’s going to be built in town. Construction hasn’t started yet so basically they’re selling off the plan and to encourage potential buyers the developer has had a very nice artist’s impression of what the building will look like drawn up.

It’s quite an impressive drawing too and shows a modern office block set in pleasant surroundings and fronting quite a broad street. If you didn’t know the town you could even look at the drawing and think that there was parking out the front of the office block too.

I’m sure that there are buyers from outside of town who will look at that artist’s impression and think that buying off the plan to get a jump on the competition would be a great idea. Unfortunately the artist’s impression isn’t quite in tune with the reality of the location. T

he street that fronts the new building is very narrow … there is no parking in the street and where the entrance to the building’s carpark is going to be is often blocked by traffic throughout the day by drivers queued up at a nearby set of traffic lights.

So the moral of this story is that if you want to buy or lease office space for your small business off the plan then don’t rely on an artist’s impression … go and have a look at the site before you buy and see if the artist who drew up the impression really was in touch with reality at the time.

Many small business people who do their own email promotion campaigns or build their own websites struggle to get their target audience to actually read what they have written.

If that’s the situation for you and your small business then here is an interesting report that should help you to get your customers to read what you have written.

If you’re running a small business online then these stats from the Internet Retailer will be of great interest.