It Doesn’t Pay to Be Cheap
Yesterday we discovered that we had lost one of our clients to another web designer here in town. Now some small businesses might take the loss of a client as a disaster but for Toni and I it was a relief because we should never have taken that client on in the first place.
However, back then we were just looking to move into the local market and we gave this client a special deal … we did it cheap … and from then on we were locked into ‘cheap’ for that client for every job we did for them. And that was our mistake.
If you’re at the point where you’re trying to get your small business off the ground don’t be fooled into thinking that you have to start off by offering cheap services just to get some work in the door.
If you do that then you’re simply creating a burden that you never be able to get rid of and you really won’t want the type of client who is looking for ‘cheap’ for they’re the clients who will probably never understand the difference between cheap and value for money.
It’s only a short piece but The Value of Cheap makes for some interesting reading.
