Analytics for Small Business Websites
More and more small businesses are going online with their own websites. Once their site is online it’s not long before they begin to wonder what their site is actually doing for their business. At that point the site owners start looking for an analytics programme that will give them the information they need.
Many small business website owners turn to Google Analytics and that’s certainly the one that we recommend to our clients. Google Analytics is a very powerful program and it’s also free so it’s hard to beat when it comes to value for money.
However, it’s one major flaw does rest in all that power and the information it can provide. For many small business owners all that information becomes overwhelming but help is at hand. Google’s own expert on their analytics programme was interviewed recently on just what was the important information that Google Analytics could tell small business owners.
You’ll find that interview here and it certainly does shed some light on the data that is important for small businesses.
