Small Office, Home Office Information

Here’s a question that a number of small business people are going to be asking themselves in this town in the coming months.

What do you do when you run a small business in a tourist town that has just had it’s major tourist attraction hijacked by a number of other towns that are all much closer to your target market?

Whale watching is a big deal in this town and for three to four months each year it’s boom time. Sadly for those small businesses that depend on whale watching for their existence the last few years have seen a major increase in whale watching tours being offered by new operators in places that are much closer to where the tourists live.

With the increased cost of travel people are staying closer to home and for this town the coming whale watching season is not looking good. Fortunately our exposure to businesses that rely on that annual tourist boom is limited.

What would you do if your major market began to shrink?

The number of people who expect something for nothing that you, as a small business person, will bump into in the life of your small business is unbelievable. Or as one person put it on Twitter today:

The sense of entitlement for a person getting financial value who has no intent of ever becoming a customer is astonishing.