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Avoiding
Fraud: What To Look For In An Online Design Company
With
a very low investment, anyone can create a web page. Of all the mass media,
the Internet is the most convenient and successful method of reaching
the world market. Here are some aspects to consider when choosing a design
company over the internet include legitimacy, onsite developers and security
of information and customer support.
In the last decade, we have seen significant growth in the Internet industry.
In just a few years, the Internet has become a powerful global network
that has changed the way we do business and the way we communicate. The
Internet is our universal source of information.
Of all the
mass media, the Internet is the most convenient and successful method
of reaching the world market. With a very low investment, anyone can create
a web page. Every field of business has taken advantage of this global
marketing resource with much success. One such field is the logo design
industry, which is considered to be one of the fastest growing businesses
in the world.
These days
a logo can easily be ordered from the comfort of your home or office.
However, because there are thousands of logo design companies offering
similar services, it is difficult to select the one that is best suited
for your company and your needs, not to mention the possibility that the
company you select may not deliver the results you want, or any results
at all.
Phony
Companies
Many of the logo design companies on the Internet contain extensive online
samples and portfolios of their work, but how do you know if a site is
legitimate or not? The best resources to use when searching for a legitimate
company are search engines like Google, Yahoo, and MSN. While using a
popular search engine can certainly lessen the risk of being taken for
a ride by a fraudulent company, there are still some customers who fall
victim to phony companies or poor quality service.
Here's
how you can avoid becoming a victim of fraudulent companies:
- Check the contact information of the company. Some sites may appear
without proper contact information. You should definitely red flag these
sites. Companies without proper contact information (phone, address, e-mail)
may be hiding their real address because they want customers to think
they are a local company, or they may not have an address at all because
they are a scam operation.
- Be sure to ask the companies you contact whether they have on-site developers
or they outsource their work. Companies that outsource the design work
can be a gamble. They only act as the middle man between you and the real
designer. With these outsourcing companies, you don't know who is really
designing your logo, nor do you know if the design is original or stolen
from another company. You may also be paying a higher price for these
designs as the company you are dealing with needs to make a profit as
well. However, a logo design company that has in-house designers actually
create original, customized logos. There is no third party involved and
you have the ability to talk directly with the designers in order to customize
your logo.
- Only conduct business with companies that use a secure form for private
information (credit card info). To verify that a page is secure, look
for 'https' instead of 'http' in the URL address. As well, there should
be a padlock icon on your browser's status bar.
- If you do happen to come across a fraudulent company, it is very important
that you file a report with the Better Business Bureau so other customers
don't fall victim as well.
Eni Meani
Mini Mo: To Which Logo Design Company Should I Go?
Once you have verified that you are not dealing with a suspicious or phony
company, there are some important factors to considering in selecting
a company suited to your needs.
Two types
of logo design companies exist on the Internet. The first type of company
sells pre-designed logos. They design a group of logos related to a particular
field of business. If you discover one you like, you can then purchase
it. These logos are mostly iconic logos, or have a special font in it.
There is usually very little work done on these logos and they are the
cheapest deals that you will find. However, there are disadvantages to
ordering this type of logo. You have to be very cautious about copywriting-as
these are pre-designed logos, they are usually sold to many different
clients simultaneously which means you may not be the only company that
owns your logo design.
The second type of company is one that does custom work. These logos are
created from scratch and are designed specifically for your company, to
fit your needs. They are 100% original - meaning that you can register
the logo once it is completed and use it as your trademark.
Comparing
Packages
When ordering a customized logo, there are a lot of factors to take into
consideration. Most companies who customize logos offer various packages.
When selecting the best package suited for your business' needs, here
are some points to consider:
- Packages usually vary from 2 to 9 different logo samples. Of course,
the less samples, the cheaper it is. Going with the least expensive package
is not always the answer, because you are limited in your choice of samples
and the amount of variations you can make.
- The next thing to look for is a turn around time--the duration of time
it takes from the date of payment to the receipt of the initial samples.
This varies from company to company and it can be anywhere from 24 hrs
to 2 weeks before the initial samples are ready. It is also important
to know what is involved in the creation of your company logo. Within
24 hours of placing your order, information is gathered and initial sketch
work is done. A good logo design company will spend 5 business days on
average, working on the initial samples. This time is spent collecting
information from the client, conducting appropriate market research, and
designing the logo itself.
- The number of designers working on each project is an important detail
that is often overlooked. You don't want one designer working on all of
your samples. No matter how talented the designer is, he/she will have
a unique style. It is always important for a project to be viewed from
a number of different creative angles.
- After your initial samples have been completed, you may want to tweak
some designs and change colors and fonts. It is important to know how
many changes you are entitled to before you get stuck paying an extra
fee for each change. Some companies offer unlimited changes and will change
and modify your logo free of charge until you are 100% satisfied.
- Price is definitely one of the most important features of a logo design
package. You should look at all of the packages offered and decide which
one has the most value for your money.
- Additional services may be included in the package, such as business
card and stationery design, website design, printing services and lifetime
file support.
- When your company logo is finalized, you will need different file formats
in order to use it (logo design kit). You will need bitmap files (gif,
jpeg) to place your logo on the internet. You will also need a vector
file (ai, cdr) for printing, and you may also need a high resolution bitmap
file (tiff) for printing in case there isn't a vector program handy.
- A redraw policy is an important part of a logo design package. If the
designers are off the mark on the first batch of samples, it is more than
likely that, if given a second opportunity, the designers will be on target.
- A refund policy is another important feature of any package. No matter
how good the company is, how talented they are or how much experience
they have, the bottom line is that they are creating art and it is subjective.
Sometimes it is difficult to get the right image or style - even with
8 different samples. Some companies will offer redraw sessions with completely
new design samples, but even that may not be enough. As customer satisfaction
should always be a priority, a good logo design company will offer a refund
policy.
Your business logo is the face of your organization, so choose your logo
design company wisely. When choosing the right logo design company for
your business, keep in mind that your satisfaction should be a main priority,
and that you want to get both value for your money and a logo that you
will be very happy with for years to come.
Logobee is
a logo design firm that designs high quality logos and corporate identity
for businesses worldwide. Logobee was founded in 2000 and since then the
company has grown at an exponential rate. For each logo design project,
a team of 2 to 4 designers will work on 6-8 initial samples best suited
to the company's business needs. Logobee offers complete customer satisfaction
and a variety of packages that include business card, brochure, and stationary
design.
For more
information and to view our logo design samples and gallery, please visit
our website at http://www.logobee.com
or call us toll free at 1-888-905-6462.
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