Author Archives: Stuart Livesey

About Stuart Livesey

I built my first website in 1996 and became involved in e-commerce and marketing for the web and search engine optimisation in 1998. These days I'm a consultant to my wife's web design business that specialises in building online shops for small to medium sized businesses

Good Product Photos Sell!

Toni has a client for her web design business who produces the most amazing products. They’re unique … they’re beautiful … they’re hand-made … they’re valuable … they can become family heirlooms … and they are very affordable. The only … Continue reading

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Follow Blindly or Think Carefully About Website Design?

Many many moons ago in another part of the country I wore a totally different hat to the one I wear these days. Back in those days I was a Sheriff’s Officer in a country town and it was my … Continue reading

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A Style Guide for Your Online Shop

Before we start let me make it quite plain that I’m not talking about stylesheets or anything to do with CSS. If you’re just starting out with your online you probably don’t hve the skills to start tampering with … … Continue reading

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Are You Brave Enough to Ask?

Most small business people like to think that they give good customer service … at least I hope most of us do. Do you think that your small business gives good customer service? I’m sure that you think you do … Continue reading

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Promote Your Business on Social Media

Yes … I know only too well that finding the time to promote your business on social media is like trying to find some spare time to just stop and smell the flowers. If you run a small business then … Continue reading

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Google Analytics is Changing

Do you  use Google Analytics on your website or e-commerce site? If you don’t then you should and I’ll talk about how to set Google Analytics up on your website in a future post. For now though let’s concentrate on … Continue reading

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How to Write Product Pages that Sell

This can be summed up in just three words … know your audience. If you know your audience and write for them … not for yourself … and not for what you think might sell then your product pages will … Continue reading

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The Abuse and Misuse of QR Codes

It’s interesting to live in a relatively small town and be involved in a business that focuses on web design, e-commerce, search engine optimisation and just about everything else that’s associated with the Internet. You see new ideas, concepts and … Continue reading

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Keeping Your Loyal Customers

Every genuine business owner … and I hope that includes you … strives to build up a core group of loyal customers and it takes a lot of hard work. But keeping your loyal customers isn’t difficult and it’s definitely … Continue reading

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How Will the Latest Facebook Changes Affect Your Business Page

Yes … there are more Facebook changes! Late last week we all heard that there were more Facebook changes coming … I can hear your groans and I know how you feel. These Facebook changes will affect the way items … Continue reading

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