If you’re running an online business or a business that has an online presence, then there are two emails that are the most important emails you will ever receive.
The first is the email that arrives to remind you that you need to renew your domain name.
The second is the email that arrives every year to tell you that you need to pay for another year’s hosting for your website.
Those two emails are almost certainly the most important emails that you will ever receive because, if you ignore either of them, your website disappears and yet so many small business people either ignore them totally or simply fail to take them seriously.
So many small business people ignore these emails
Hardly a week goes by in our office without at least one phone call from a client who complains that their email has stopped working, their website has disappeared or there is something about being suspended appearing where their website used to appear.
Some think that they’ve been hacked while most of the others are keen to blame us for doing something terrible to their website.
Some of them get quite upset when we explain that their problem has arisen because they haven’t paid an account. They seem to think that hosts and domain name registrars should carry them until they get around to paying their account … or that we should pay these accounts for them and wait for them to pay us.
Unfortunately the world doesn’t work like that and never has. If you don’t pay your accounts then you are expecting others to carry your business. You’re basically saying to them that you want to go on making money at their expense.
And yet some businesses expect to be carried, they don’t believe that they should have to pay their accounts on time. They certainly expect it of those who owe them money but they don’t believe that they have the same obligation to keep their accounts up to date.
Ignore them and the consequences can be dire
So don’t ignore those two most important emails when they turn up. Don’t forget about them or hope that some benevolent web host or domain name registrar will carry you till you get around to paying the bill because they won’t.
If you don’t pay for your domain name then it will expire and no one will be able to see your website. If you still haven’t paid it after 30 days your domain name will go back on sale and someone else can buy it and then where will you and your business be?
If you don’t renew your hosting then your website is taken offline the moment the hosting becomes due. It’s automated and it happens in the blink of an eye. If you still don’t pay your account your website will be deleted and all the files, all the databases, will be gone.
How will your business function then?
That’s why I can say that the account for your domain name and the account for your hosting are the two most important emails that you will ever receive.
If you ignore them and don’t pay those accounts your business could take a hit that it will never recover from and I’m sure that you don’t want that.