Well after quite some time away we’re back and this time we plan to stay back. Business has been good while we’ve been away from here and there have been some less-than-good times too.
This area where we live and do most of our business is going through quite a difficult time and the rising value of the Australian dollar hasn’t done much for us either but we’re still here and still looking forward to getting out of bed every day.
So how has it been for you? Is your small business doing well? Is it surviving? Or is it struggling for breath and really looking like it’s about to fall over?
If your business is facing tough times and is struggling to survive then the carrion are circling. They may not be able to see you but they know you’re out there and they’re going to lay their traps for you. They’ll offer you great deals on just about everything … some may even offer to do business for you … and their offers will be so hard to resist.
For any small business that’s struggling a great offer is always hard to resist … you just want to grab it with both hands and run with it so you can drag your business out of its death throws and back in the game. You don’t stop to look to hard at the offer … you don’t have much time to think about it … grab it now or it’s gone forever.
That’s the pressure that they’ll put on you because the quicker you grab the deal the quicker you’re in their clutches … they quicker they’ve ripped you off … and the quicker they can move on to the next easy mark.
So no matter how tough things are … now matter how good an offer sounds … always stop to think things through before you grab it. If it’s that good a deal then spending a day or two thinking things through won’t do any harm.
But on the other hand if you begin to realise that the offer sounds too good to be true then it probably is. Walk … no … run away from any offer that sounds too good to be true because it always is too good to be true.
If your business is in trouble then the only way to survive is to go right back to basics and stop looking for quick fixes that are no fixes at all.