Does Your Website Offer Too Many Choices

If your small business website is underperforming could it be that you’re offering your potential customers too many choices?

It’s hard to believe that anyone could be put off making a purchase … or picking up the phone to call your business … simply because they had so many choices that they couldn’t make a decision.

But it is possible and the video that you will find here will show you why … and give you some tips on other ways to improve your website too.

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About Stuart Livesey

I built my first website in 1996 and became involved in e-commerce and marketing for the web and search engine optimisation in 1998. These days I'm a consultant to my wife's web design business that specialises in building online shops for small to medium sized businesses
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One Response to Does Your Website Offer Too Many Choices

  1. Dynatec says:

    It was worth reading again! Thanks for this. It is related to the software development concept of “analysis paralysis”. It is paralyzing having too many choices. I got completely overwhelmed, then frustrated by what I wasn’t learning.

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