If your small business website is underperforming could it be that you’re offering your potential customers too many choices?
It’s hard to believe that anyone could be put off making a purchase … or picking up the phone to call your business … simply because they had so many choices that they couldn’t make a decision.
But it is possible and the video that you will find here will show you why … and give you some tips on other ways to improve your website too.

It was worth reading again! Thanks for this. It is related to the software development concept of “analysis paralysis”. It is paralyzing having too many choices. I got completely overwhelmed, then frustrated by what I wasn’t learning.