I was recently at a meeting of some small business owners here in the town where we live and there was one of our competitors present as well.
The purpose of the meeting was to discuss two websites that this group of people owned. One was designed by our competitor and the other was designed by us and during the meeting discussion turned to search engine optimisation … something that we specialise in and our competitor does not.
Almost as soon as the discussion turned to SEO our competitor thought he might score some points and announced that although he had no experience in search engine optimisation for any for of business he was sure it was something that these business people could do for themselves.
I’m over arguing the point about that subject … if people want to believe that small businesses can do it all for themselves then that’s fine by me. They’ll learn the hard way … and hopefully they will remember who gave them that bad advice.
The fact is that search engine optimisation is a never-ending sea of change and those changes are coming faster and faster. Nothing stays the same and Kristine Schachinger, a search engine optimisation specialist, from Las Vegas put it in perspective when she asked “Is there any other job out there where you have to keep up w/ it every day almost every hour?”
And just to press home the point she followed that question up with this statement “What is happening now in Search & Social is like code in 200/1 – miss a week is like missing 6 months missing a month is like (missing) a year ”
Does that sound like something that small business people can do for themselves?
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