by Stuart LiveseyÂ
Knowing where … and how … to advertise is critical for small business and especially so for those who operate from a home office.
And remembering to insert the link to what you’re talking about – and then proof-reading the piece you’ve just written is equally important. Finding out a week later that you’ve done none of those things and now can’t remember where the link was always leads to a serious red-face moment. DUH!!
While this very brief article isn’t specifically talking about advertising if you will find some interesting figures that may help you when you’re thinking about advertising. They certainly don’t apply in every situation – for example radio and local newspaperÂ is a big mover and shaker in the area where I live – but you will still find them helpful.